Home | Division Optical

Welcome

LUXURY EYEWEAR

Division Optical is a locally owned bespoke boutique in Wayzata, MN. Providing truly an all-around five-star experience. Every frame is hand-picked by the owner to provide you with a curated selection of luxury eyewear; eyewear that you are proud to wear and embraces your individuality.

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Discover

OUR BRANDS

In the lens world today, there are a number of materials, coatings and designs to choose from. This type of fitting requires a personalized measurement done in-house by our expert optician. Whether you are looking for simple anti-scratch + UV protection or transition + multifocal lens, we are here to help find the right lens for you.

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“Astounded at the personalized service – almost unheard of these days. Great selection of unique frames in an un-rushed, boutique-type setting. My frames required some unique adjustments and it took a couple of attempts to get it right. But Lisa hung in there with me and we got ‘er done. She knows what she’s doing and clearly explained it to me every step of the way.”

Kris

Explore

CRAFTSMANSHIP

At Division Optical, we specialize in serving customers who value luxury handcrafted eyewear. We offer a personalized, one-on-one approach to the eyewear shopping experience. When it comes to selecting eyewear, we help customers not only find the perfect frame but also the perfect lens that best suits his or her needs, creating a personalized piece of eyewear that is unique and one-of-a-kind. A place where you will find true craftsmanship, in our products and service.

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Luxury

HANDCRAFTED EYEWEAR

We are Division Optical and we have curated the finest selection of sunglass and eyeglass frames available. Each frame has been chosen for its craftmanship, premier designers, and an unmatched standard of service.

Bespoke

TAILORED VISITS

The passion of our staff will bring inspiration as you choose your next frames. Whether it’s premier sunglasses or luxury eyeglasses we will make sure to listen and take time for a quality fitting. With our passion and expert knowledge, we want to exceed your expectations so you have a one-of-a-kind visit. Our goal is to have you leave with a great style, comfortable fit, and incredible vision.

“Truly an Excellent experience! Thank you for being fabulous, insightful, responsive, upbeat, patient, and professional. I can honestly say you will not find a place with the knowledge, passion, and courtesy than Division Optical. FIVE STARS!”

Gary

Inspire

FRAMES

At Division Optical, we specialize in serving customers who value luxury handcrafted eyewear. We offer a personalized, one-on-one approach to the eyewear shopping experience. When it comes to selecting eyewear, we help customers not only find the perfect frame but also the perfect lens that best suits his or her needs, creating a personalized piece of eyewear that is unique and one-of-a-kind.

VIEW LOOKBOOK

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Embrace

EXPERT SERVICE

Everyone at Division Optical loves what they do and wants to share their knowledge of frames and lenses with you. Finding the right frame and lens can be confusing. We know everyone has different needs and face shapes. Our expert staff mixes their knowledge and passion to find the right fit for your personality, face shape, and lifestyle.

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Let my passion inspire you to find the best fit of the finest luxury eyewear from around the world. I want to share my years of knowledge and skills, to find you the best spectacles for your facial shape. We have curated and handpicked the most extensive luxury eyewear designs, to make your visit unique and enjoyable. I LOVE WHAT I DO!

Lisa

ABOC, Optical Virtuoso, Division Optical

Visit

LAKE STREET WAYZATA

Visit East Lake Street in Wayzata. Where you will find unique shopping, lakefront views, and fine dining. Enjoy all that Wayzata has to offer!

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What People Are Saying!

Gary Knutson

Truly an Excellent experience! Lisa, thank you for being fabulous, insightful, responsive, upbeat, patient, and professional. I can honestly say you will not find someone with the knowledge, passion, and tremendous knowledge of the optical industry than Lisa. The choices and quality are second to none, and you will not go wrong to trust your eye vision to this amazing place!! Give pats on the back all around!!

Jeff Bozeman

Lisa at Division Optical was extremely helpful and went out of her way to provide me excellent customer service. Would highly recommend her shop which has a great selection of stylish eyeglasses and sunglasses.

COLIN KING

Lisa's enthusiasm, personality, and love of getting you in the right pair of eyeglasses is infectious - she takes her responsibility of finding the right pair of glasses for you very seriously and has fun doing it! Great customer service and experience. Thanks Lisa

Miriam Mbugua

I have been patronizing Division Optical in Wayzata since mid 2020 and have had a great experience every time. Lisa, who is the Optical Virtuoso has impeccable taste in picking the right frames for her customers. She is friendly, has a great sense of humor and knows her craft. I love eyewear and feel that I finally found someone who understands what I like and can easily select frames which fit me well. I own several unique pairs of glasses from this business and regardless of which frame I choose to wear on any given day, I always get compliments. I recommend this business not only because of their great service and selection of high quality and unique frames, but Lisa also has the uncanny ability to anticipate my unarticulated needs. I will happily continue to explore different eyewear looks and I am certain it will be a fun journey. Thank you Lisa for being my eyewear stylist even when I didn’t know that I needed one. You make it fun to address my poor eyesight and for that, I am grateful. If you are looking for a unique or fun pair of prescription eyewear or sunglasses, this is the place to visit.

Larissa Stockton

I’m in love with my new “progressive” glasses. Lisa is super fun to work with and importantly is helpful on creating unique looks with the tinting and flash color application on lenses for both eye protection and style. Lots of unique frames.

Donald Usher

My unique frames were accidentally broken by another Optical vendor in Texas. When I called around to previous U.S.retailers of the Frency & Mercury brand (now Eque. M) I was told the frames were no longer available and good luck finding them. However, when I called Lisa at Division Optical she immediately reached out to the manufacturer and found the frames oversees within a couple of days. In addition, she provided the full service of pricing, delivery, and even inspection of the frames before shipping them to me. Good customer service, with empathy; how rare. Thank you Lisa!

Kris Jones

Astounded at the personalized service - almost unheard of these days. Great selection of unique frames in an un-rushed, boutique-type setting. My frames required some unique adjustments and it took a couple of attempts to get it right. But Lisa hung in there with me and we got 'er done. She knows what she's doing and clearly explained it to me every step of the way.

Matthew Hendrickson

Was overly impressed with this store. Was shopping for new sunglasses before going on a road trip to FL. The manager was extremely personable and helpful. We found a great pair and he even molded my old ray bans to fit my husband. Totally recommend.